User Interface (UI) and User Experience (UX) are two different, but crucial elements for digital products and services to have.
UI encompasses the visual elements and interactive features of a digital product (like a program, App or website), such as icons, screens, menus and buttons. The main focus of a UI design is the "look and feel" of the product making sure it is attractive, intuitive and user-friendly.
Here are a few commonly stated statistics that reflect the importance of integrating UI into digital products:
UX goes hand in hand with UI but instead, it focuses on the overall experience and user satisfaction. UX is focused on developing a design that enables users to easily accomplish their tasks and to have a good experience when doing so. The UX design is created with careful consideration of the customer's needs, goals, and behaviors to provide a product that utilizes logical workflows and ease of use.
Here are a few commonly stated statistics that reflect the importance of integrating UX into digital products:
UI and UX provide a visually appealing, intuitive and provide a great experience to the user. Together, they create a seamless customer experience, improve user engagement and provide higher conversion rates. Working alongside each other, they can yield a return on investment (ROI) of up to 9,900%. (Source: Tubik Blog)