Automation looks to solve problems that arise through manual reporting, an often tedious process that's prone to errors. It also enables organizations to supply the same information to multiple parties or segment it based on their relationship to the data.
"The big thing for organizations now is trying to get clean and consistent information," says Varun Badarinath, senior product engineer at EOX Vantage. "Manual processes tend to create errors that affect data integrity, a foundational component of decision-making. Automation works to get things standardized so data is timely and consistent."