Interviewed by Adam Burroughs | Smart Business Magazine | INSIGHTS Digital Transformation
Businesses should use data they collect to validate decisions, measure performance and find areas of improvement. To do that, data should be visible, consistently formatted and shareable. But it's typically not.
"Business data often needs to be formed into a better, more consumable shape," says Mehul Kenia, a product architect at EOX Vantage. "That's usually because it's stored in discrete systems, even when companies take a cloud-based approach to storage. That makes data hard to link for a clear, holistic picture."Enter Application Programming Interfaces (APIs). This data management solution can add value to data, offer real-time data and generally make things more efficient.