User Interface (UI) and User Experience (UX) are two different, but crucial elements for digital products and services to have.
User Interface
UI encompasses the visual elements and interactive features of a digital product (like a program, App or website), such as icons, screens, menus and buttons. The main focus of a UI design is the "look and feel" of the product making sure it is attractive, intuitive and user-friendly.
Here are a few commonly stated statistics that reflect the importance of integrating UI into digital products:
- 38% of users will stop engaging with a website if the layout or content is unattractive. (Source: Adobe)
- Websites with a simple and clear UI have an average conversion rate of 26%. (Source: Adobe)
- A well-designed UI can increase a website's credibility by 75%. (Source: Stanford Web Credibility Research)
- 70% of online businesses that fail do so because of poor UI design. (Source: GoodUI)
- Users take only 0.05 seconds on average to form an opinion about a website's visual appeal. (Source: Behaviour and Information Technology Journal)
User Experience
UX goes hand in hand with UI but instead, it focuses on the overall experience and user satisfaction. UX is focused on developing a design that enables users to easily accomplish their tasks and to have a good experience when doing so. The UX design is created with careful consideration of the customer's needs, goals, and behaviors to provide a product that utilizes logical workflows and ease of use.
Here are a few commonly stated statistics that reflect the importance of integrating UX into digital products:
- 88% of online consumers are less likely to return to a website after a bad user experience. (Source: Econsultancy)
- Companies that invest in UX design outperformed the S&P 500 index by 228%. (Source: McKinsey & Company)
- Every $1 invested in UX design can result in a return on investment (ROI) of up to $100. (Source: Forrester Research)
- A well-designed UX can increase conversion rates by up to 400%. (Source: Forrester Research)
- 83% of users say that a seamless experience across all devices is important. (Source: Google)
UI and UX provide a visually appealing, intuitive and provide a great experience to the user. Together, they create a seamless customer experience, improve user engagement and provide higher conversion rates. Working alongside each other, they can yield a return on investment (ROI) of up to 9,900%. (Source: Tubik Blog)
