It’s late at night, you’re laying in bed as the bright light from your illuminating phone burns your already sleepy eyes. You endlessly scroll through posts and pictures, liking and sharing the content you see… sound familiar? Don’t worry, we’re all guilty of this. Social media has become so ingrained in our everyday lives that it’s almost impossible to go a day without using it. This may not be good for our eyesight or our productivity at work, but did you know that social media has massive potential to help your business flourish?
It’s cheap, effective, generates mass exposure and should be an integral part of any successful marketing strategy. The sites we use every day -LinkedIn, Facebook, Twitter and Instagram- are pivotal gateways to personifying your brand and truly connecting and interacting with your consumers. They can act as platforms for so much more than simply a place to post all your beautiful vacation pictures and life events!
Take advantage of the content you post! Use it as a way to humanize your brand and show people that there is a voice behind the product. The vast majority of customers greatly appreciate knowing that they’re working with a real person and not an automated robot.
Not only does social media marketing humanize and create positive, lasting impressions for consumers, it also floods your sales team with a whole slew of new potential customers. Where else can you go to you find such a “melting pot” of people from all industries, demographics and age ranges; with differing behaviors and backgrounds?
Every time you post a new blog or new product feature, your chances of acquiring new customers skyrockets; and an added bonus is, it didn’t cost you a thing! Promoting your brand on social media is free press for your company and who doesn’t love to hear the word “free”?!
It’s not all about going out and hitting the sales pitch hard (however there is a time and place for that). Social media allows consumers to organically come to you. It is a fundamental part of the sales funnel because ‘word of mouth’ increases brand awareness and drives consumer purchase decisions (hopefully in the right direction!) And you know what the best way to get ‘word of mouth’ is? You guessed it… social media!
How many times have you been scrolling through your timeline and come across a compelling article or visual, so you like or share it? Once it’s liked and shared, it gets spread across to all your followers…and then to your followers, followers…and so forth. See how quickly your message can travel without you even leaving the office?
Increased exposure is never a bad thing, and can only help in the long run! So why not take advantage of this cost-effective solution for increased brand awareness, business recognition and sales boost? You’d be crazy to turn this down; especially since the generation today is engulfed by social media!
So next time you're laying awake at night scrolling through your accounts, be sure to pay attention to the content people are posting and give them a hand by liking and sharing it!
Also, be sure to check out Vantage Agora’s social media accounts so you can keep up with all the exciting adventures we have in store!